The youth are revitalizing the Podu Ros neighborhood.

A project carried out under the direction of Urban RegenARTation, which aimed at the urban revitalization of the Podu Roș neighborhood with the help of young people. Harcea Pacea created a piece of community art for the Youth Center - ATI in Podu Roș.

“Young People Revitalize the Podu Roș Neighborhood” is the initiative through which, together with Asociația Tinerilor Ieșeni (ATI), we aimed to revitalize the community in the Podu Roș and Nicolina neighborhoods of Iași between August 10 and September 10, 2024. Our partner recently inaugurated the first independent youth center in Iași - the first truly authentic youth center, we can say - created by young people, with young people, for young people.

With financial support from the Ministry of Culture through the ACCES program - “Joaca de-a vacanța!”, we made the Podu Roș neighborhood more youth-friendly and attracted young people to the ATI Youth Center, promoting the opportunities offered by our partner through this space, which is both accessible and free for youth.

PROJECT DETAILS

The goal of the project, as its name suggests, was the revitalization of the Podu Roș neighborhood in Iași with the help of young people. The revitalization involved beautifying the urban space through a piece of community art, as well as bringing life to the area through activities held at the youth center, located at the intersection of three neighborhoods (Podu Roș, Nicolina and Bularga). These two areas of focus had long-term sustainable effects, adding value not only to the main target group - young people - but also to the broader community, thanks to the project's continuity.

We engaged local youth in the revitalization of the urban space through the following activities:

- Surveying the opinions of at least 100 young people from the community regarding what should be included in the mural (conducted by 10 young volunteers);

- Workshop: The Impact of Art in Public Spaces, attended by 17 young people;

- Involving the 17 young participants in the creation of the community artwork on the youth center, under the coordination of Harcea Pacea; Harcea Pacea;

- Inaugurating the community artwork (190 m²) through a final event, which included a presentation of the youth center, the project, its results, the mural and a concert performed by 10 young local artists.   

Objectives

  1. 1. To increase the civic engagement of at least 35 young people from the municipality of Iași during the period of August 10 – September 7, 2024.
  2. 2. To raise the visibility of the youth center in Podu Roș, Iași, among at least 150 young people between August 10 – September 10, 2024.
  3. 3. To enhance the urban aesthetics of the Podu Roș area through a community artwork totaling 190 square meters, between August 20 – 31, 2024.
  4. 4. To increase cultural participation among at least 50 young people from the municipality of Iași during the period of September 4 – 5, 2024.

Partener: Asociația Tinerilor Ieșeni

Funder: Ministerul Culturii

Project manager Ana Octavia Cîrdei

Mural artist: Harcea Pacea

Asistență artist: Tram

Photographers: Ciprian Minea and Hoinar printre Litere

External links 

https://www.facebook.com/media/set/?vanity=hoinarprintrelitere&set=a.1063765879087914&locale=ro_RO
https://hoinarprintrelitere.com/2024/09/08/inaugurare-lucrare-arta-comunitara-la-centrul-de-tineret-ati-iasi/?fbclid=IwY2xjawJ2JkpleHRuA2FlbQIxMQBicmlkETBuUnlmTElZU3R6VU1VQjdXAR48ltctkkYd1pDnkL9hTeMfUOl5HO3wpwSqttNfjzXbTZMvPMOh9e88QI3ORw_aem_iJ3OsKa6dEV-n1B47soYCA
https://bit.ly/3j4z9BC – Iasi Urban Art Map